Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company and is proud to be the Official Tire of the Olympic Games. In addition to a full range of tires, it also manufactures a broad range of diversified products, which include industrial rubber, chemical products, sporting goods and bicycles. These products are sold in over 150 nations and territories around the world. As an Official Worldwide Olympic Partner, Bridgestone utilizes the highly respected global platform of the Olympic Games to communicate its shared commitment to sustainability, environmental stewardship and social responsibility. Bridgestone operates in alignment with its mission of ‘Serving Society with Superior Quality’ which share a common set of values with the Olympic Movement. Bridgestone aims to serve Korean motorists with the flagship winter tire, “Blizzak” for their “Peace of mind” and “Convenience.” For over 25 years, more than 200 million Blizzak tires have been distributed worldwide, which utilize Bridgestone’s unique technology “Multicell Compound”. For details on Blizzak tires, please go to the below links.