It is the Alps of Korea, located at 700 metres above sea level. Please let us introduce to you “Happy 700” PyeongChang with the pure nature and culture.

General information

  • Population 43,703 (as of 2014)
  • Area 1,464.16
  • Administrative divisions 1 Eup, 7 Myeon, 1 local office, 191 Administrative Ri(89 legal), and 736 Ban

The Symbols of PyeongChang

The royal azalea represents the diligence and warm-heartedness of the community. The needle fir symbolises the nature-loving people of PyeongChang. The mandarin duck stands for a happy marriage and harmony.

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The Flower of PyeongChang – The Royal Azalea

The strong, resilient royal azaleas can be found at the feet of mountains, around cliffs, and near rivers. The flowers are diligent, as they bloom early in the spring, and they represent PyeongChang, since they are widespread in this area. Their powder-pink hue symbolises passion and the warm-heartedness of the community. Its delicate fragrance represents democracy and the unlimited possibilities of PyeongChang County. In the language of flowers, the royal azalea stands for the ‘joy of love.’

The Tree of PyeongChang – The Needle Fir

The needle fir is an evergreen tree, representing the people of PyeongChang, who coexist with nature. The green colour of the leaves symbolise the pure and promising spirit of the people, while the straight shape of the leaves and branches represents the righteousness and resilience of PyeongChang residents. Its fruit in autumn signifies unlimited success and prosperity for PyeongChang County.

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The Bird of PyeongChang – Mandarin duck

Mandarin ducks, which inhabit the entire region, symbolise a harmonious marriage and the unity of PyeongChang’s people. Mandarin ducks usually live in clean rivers and ponds. These birds are reminiscent of the peaceful countryside, with its bountiful fields and relaxed hometown atmosphere.

The major cultural assets & tourist attractions

The major cultural assets and tourist attractions in the region include Woljeongsa Temple in Odaesan Mountain and PyeongChang Hyanggyo.

  • Woljeongsa Temple

    front yard in the Woljeongsa Temple temple

    Woljeongsa Temple is located in Dongsan Village in Jinbu Township, PyeongChang County, Gangwon Province, in a dense forest in the eastern valley of Odaesan Mountain. This graceful temple, located at the point of convergence of the spiritual energy of Manwolsan Mountain, is surrounded by coniferous forests. In front of the temple, Geumgang-yeon River flows past, with Manchurian trout swimming about.

  • PyeongChang Hyanggyo

    Pyeongchang Stone step Entrance View

    Hyanggyos were institutions established to educate Confucian scholars during the Goryeo and Joseon Dynasties, and to hold the ancestral tablets of Confucius and his followers. PyeongChang Hyanggyo was built in 1658 to educate and edify the local people. Parts of the building were destroyed during the Korean War in 1950 and were repaired in 1953 and again in 1977.