Coca Cola, the no. 1 TOP Partner in non-alcohol beverage category, has carried out an environmental project in order to replenish the company’s water use. To this end, Coca-Cola created a cofferdam and transplanted trees in Daegwallyeong-myeon, the Host region. The project was put into action in cooperation with WWF Korea, to install the cofferdam at the periphery of Samjeong-hosu Lake, which is part of the upper stream that flows into Daegwallyeong-myeon. As the water stays intact even when it is not flowing, the region is protected from drying up. Also, planting trees has increased the moisture content in the soil, and provided the local flora and fauna with a place of repose and habitation. We expect that Coca-Cola’s initiative in a long term will contribute to promoting biodiversity.
Daegwallyeong, PyeongChang County is the main stage of the PyeongChang 2018 Winter Games where the venue of the Opening and Closing Ceremonies, the Olympic Plaza, and the Olympic and Paralympic Villages are situated. While many athletes from around the globe are to visit the place, their path of travel is towards the snow competition venues on the west; enjoying the international event is perhaps a far cry for the people in Uiyaji Wind Village (“Baram Maeul”) located on the opposite side from the venue cluster.
KT, the telecommunication partner for the PyeongChang 2018 Winter Games, has set to ensure the Games impact touches every corner of the local area. The Wind Village was selected as a place for Giga Story, a social contribution project implemented by KT. Moreover, KT is providing technology and facility for installing anti-theft system protecting local crops, renovating regional specialty stores and creating photo zones, to make the village a tourist destination and protect local agricultural activities at the same time. As a site located on the route to Daegwallyoeong’s popular tourist attractions, the Wind Village will enjoy the full benefit of PyeongChang 2018 legacy. After the Games, KT will continue to assist the Wind Village in becoming self-sufficient and contribute to revitalisation of the local economy.
Samsung Fire & Marine Insurance is the official fire insurance sponsor for the Olympic Winter Games PyeongChang 2018. As a sponsor, it aspires to engage in a philanthropic activity that would create a symbolic legacy in the Host region. “Future,” among the four main pillars of the company’s social responsibility engagement, was the keyword to be aligned with the Games legacy. This rationale encouraged Samsung Fire & Marine Insurance to choose a primary school in Gangneung for its Dream School Project, an initiative that can pass down the future resources to the future generation after the Games.
Dream School Project pursues to create forests on spared lands to serve as a place of repose and environmental experience for students. Juyeong Elementary School in Gangneung, the Venue City for ice competition events, is the subject school. A total of 58 trees in 13 species, and 1,410 shrubs in 5 species were planted in 1,328 m2 of space. Other education programmes such as school clubs will be supported in the future to effectively utilise the school forest. Through this project, it is expected to enhance students’ environmental awareness by experiencing and exploring the benefits the nature can offer.